Mental Health Initiatives.
Creating awareness with the movement
Through The Movement, we strive to bring about a cultural shift and a change in the mind-set of people by addressing misconceptions, fostering positive attitudes, disseminating correct information, and alleviating stigma related to mental illnesses.
With our Movement, we strive to bring about a cultural shift and a change in the mindset of people by:
Our Initiatives
Lighten the Load on Your Mind #UnpackTheBaggage
Through its Unpack the Baggage campaign, Mpower shines a light on the emotions, experiences, and struggles we often keep hidden behind the words “I’m fine.” The film encourages people to acknowledge what they carry, open up about their feelings, and seek support when needed. It serves as a reminder that no one has to navigate their emotional struggles alone.
World Mental Health Day 2026
On World Mental Health Day 2026, Mpower brought its #UnpackTheBaggage campaign to life by launching the short story across its social media platforms and by engaging college students in meaningful conversations around mental health and emotional well-being. Through interactive activities across colleges and social media, the day saw people acknowledge the emotional baggage they carry, express their feelings, and break the silence surrounding mental health struggles.
World Suicide Prevention Day 2026
On World Suicide Prevention Day 2026, Mpower engaged college students through an interactive Snakes and Ladders activity designed to spark meaningful conversations around mental health and suicide prevention. Using a familiar game as a tool for awareness, the initiative encouraged students to recognise emotional challenges, understand the importance of seeking support, and foster empathy towards those experiencing distress. The activity reinforced the message that every conversation matters and that timely support and meaningful connections can make a life-saving difference. This day also set the tone for the launch of #UnpackTheBaggage.
Mpowering Minds 2026 – Women’s Mental Health Summit
Mpowering Minds is a platform dedicated to advancing mental health awareness, fostering meaningful dialogue, and driving systemic change. The 2026 Summit focused on championing women’s mental health through acceptance, action, and advocacy, bringing together experts, leaders, and changemakers to challenge stigma and build a more inclusive, supportive future for women’s mental well-being.
Ride to Mpower 2025 - Mumbai
Ride to Mpower is Mpower’s annual cycling initiative that brings communities together to champion mental health awareness and challenge the stigma surrounding mental health concerns. Through the collective spirit of cycling, participants unite to promote mental well-being, encourage open conversations, and ride towards a more compassionate and mentally healthy society.
Mpower Youthopia
Mpower Youthopia is a one-of-a-kind Youth Mental Health Fest. Designed as an immersive playground for the mind, body, and emotions, the fest invites young people to step away from the noise, tap into their energy, and experience mental well-being like never before.
From pulse-pounding dance duels and brain-boosting memory games to strength challenges and interactive experiences that build focus, confidence, and emotional awareness-Youthopia blends fun with purpose.
Every zone is thoughtfully curated to help participants unplug from everyday stressors, unleash their potential, and unmind the myths around mental health.
What to expect at Youthopia
- High-energy games and movement-based challenges
- Interactive experiences that promote self-awareness and emotional resilience
- Safe, judgment-free spaces encouraging expression and connection
- Simple, practical ways for youth to take charge of their mental health
Maybelline and Mpower’s collaboration - "Brave Box" project
The Brave Box, a joint initiative between Mpower and Maybelline, is designed to bridge the gap between awareness and action in mental healthcare.
By leveraging Maybelline’s platform and Mpower’s clinical expertise, The Brave Box helps normalize therapy as a proactive and empowering choice. The initiative also fosters community engagement through interactive mental well-being activities, workshops, and open conversations.
Engagement at a Glance:
The Brave Box received an overwhelmingly positive response, marked by enthusiastic participation and a strong demand for continued access to mental health resources.
- Mumbai: 121 participants engaged, with 41 individuals opting for counselling sessions.
- Bengaluru: Over 200 participants engaged, with 40 counselling sessions facilitated.
Key takeaways:
- High levels of interest in mental health themes and interactive activities
- Strong desire for more accessible, ongoing therapy services
- Clear potential for long-term engagement and community impact
The Brave Box has demonstrated that stigma reduction, when paired with access, can create lasting behavioural change and open doors to healing.
Mpowering Minds 2025 – The Youth Mental Health Summit
A landmark event in India’s mental health landscape, the summit hosted 15 globally renowned speakers, covered 10 dynamic themes, and welcomed 350+ distinguished changemakers. Highlights included:
- Launch of exclusive research reports with groundbreaking insights
- Thought-provoking discussions with global mental health leaders on youth well-being
- Felicitation of 10 changemakers across 7 categories for their outstanding contributions
Tata Mumbai Marathon
700+ Mpower and Aditya Birla Group employees and volunteers participated to champion mental health awareness, turning the marathon into a movement for change.
Mental Health Awareness March – Kota
Over 250 students and teachers joined a vibrant march from Om Kothari Institute to City Park, raising mental health awareness. Participants carried flags, balloons, placards, and contributed to a powerful gratitude wall.
Gratitude Wall – Kota
As part of the march, students and staff shared affirmations and personal commitments to mental well-being, reinforcing the importance of mental health in their lives.
World Mental Health Day 2024 – Brand Pledges
Mpower led a pledge initiative encouraging companies to prioritize employee mental well-being. This year, 101 brands joined the movement, amplifying the message to a wider audience.
World Mental Health Day 2024 – Palette of Positivity
A canvas painting event across four Mumbai locations brought together communities to break mental health stigma through art, fostering expression, connection, and open dialogue.
ZindagiNama – A Labour of Love
Released on SonyLiv, ZindagiNama, Mpower’s web series of six inspiring stories, touched hearts and minds. Screened for 265 employees across ABET, Nalanda, TABIS, Ujaas, ABWA, and ABEA, the series sparked internal advocacy and conversations around mental health.
Reaching New Heights – Arjun Vajpai Collaboration
Mpower partnered with celebrated mountaineer and mental health advocate Arjun Vajpai. His summit of Mt. Shishapangma (8,027m), supported by Mpower, highlighted the critical role of mental strength in high-altitude expeditions, symbolizing the broader importance of resilience.
AMP by Mpower
Mpower introduced AMP, a groundbreaking venture in sports psychology designed to empower athletes on their journey to excellence. As our nation strives for sporting greatness, AMP steps in to provide the mental edge our champions need to rise above. Dedicated to enhancing peak performance, AMP focuses on developing a winning mindset, guiding athletes from aspiring to undefeated.
Women's Day - Mpower x Ujaas
Mpower and Ujaas have joined forces to promote mental well-being and menstrual health. In Budhwarpeth, Pune, nearly 400 sex workers received free sanitary pads and attended informative sessions. Each package included a QR code for mental health self-assessment. In Mumbai, 400 packs were distributed to women commuters at Dadar West Railway Station, featuring a gratitude poem and QR code for mental health assessment. Supported by Sophia College's NSS unit, this initiative aims to combat stigma and empower women.
Through a holistic approach that goes beyond physical training, AMP prioritizes mental well-being, drives awareness, and advocates for prevention and intervention-ensuring our athletes are equipped for success on every level.
Ride to Mpower 2024
A charity ride to spread awareness on Mental Health
The journey to Mpower united communities in Pune and Mumbai, rolling towards a triumphant event that raised awareness and shattered the stigma surrounding mental health. With a thrilling start and a victorious conclusion, the energy of over 500 participants resonated throughout the 170-kilometres route over 2 days. From eager young riders to experienced cyclists, individuals of all ages joined together for a memorable event filled with both enjoyment and impactful connections.
World Mental Health Day 2023:
- Mental Health Pledge: n World Mental Health Day, Mpower has been on a mission to prioritise mental well-being like never before.
- 100+ brands across various industries and sectors, united with Mpower, with a commitment to pledge toward better mental health.
- HOPE, a suicide prevention toolkit was unveiled in the presence of Jt-Commissioner of Police (L&O), Mumbai - Shri Satyanarayan Chaudhary IPS.
- Mental Health March: 750+ students of B.K.Birla College, Kalyan walked across Kayan to create awareness about mental health.
HOPE, The Suicide Prevention Toolkit
Mpower launched the suicide prevention toolkit to spread the message that suicide are preventable.
Mental Health Survey 2023
3000+ corporate employees participated in the mental health survey. The survey measured the mental health of corporate employees & understood their expectations.The report provided valuable insights for organisations and HR professionals seeking to improve their employees' mental health needs & necessities.
Art Express
Mpower brought individuals together to paint positive messages about mental health in Pimpri Chinchwad.
Telemanas Change Headline - Mpower X NIMHANS
Mpower signed a MOU with NIMHANS to support Telamanas. Mpower will lend its expertise in mental health and be a part of the government's vision to make mental health services more accessible to all.
Mumbai Marathon 2023
Employees of Mpower and the Aditya Birla Group ran the marathon to promote mental health awareness.
World Mental Health Day
Our efforts on driving awareness on World Mental Health Day where Mpower pioneered the cause to create mental health awareness by uniting nearly 65 brands from across industries and sectors to take a pledge and care for the mental health of their stakeholders. The campaign garnered a reach of nearly 75 lakh audiences on social media thus helping spread the word.
Mpower professionals conclave
The online doctors’ conclave saw the registration of 366 mental health professionals. The Mental Health Professionals discussed the Role of Allied Therapy in Mental Health
World Suicide Prevention Day
Street plays on suicide prevention were organised at 5 locations across the city. The street plays performed by college students were witnessed by over 2000 individuals and digitally amplified to give us a reach of over 1 million, helping amplify the message about suicide prevention.
A Support Group for Grief and Bereavement An initiative by Mpower, Faye Dsouza and Dr. Harish Shetty The grief support group is a safe space where you can find help and healing for the pain of losing a loved one with the guidance of qualified psychologists.
World Mental Health Day 2021
On World Mental Health Day, Mpower - a pioneer in Indian mental healthcare by Aditya Birla Education Trust, announced a call to action for Corporates based in India, urging them to take the #PledgeForMentalHealth. This was primarily to drive awareness among corporate enterprises around the mental wellbeing of their internal customers i.e. employees. Diverse Corporates came forward to show solidarity towards the cause and pledged to dedicate efforts to ensure mental wellbeing of their respective employees on a priority.
Zindagi Ko Hi5- World Suicide Prevention Day 2021
Released with a mission to raise awareness about celebrating life and encourage help-seeking behaviour, Mpower anthem ‘Zindagi Ko Hi5’ featuring Arijit Singh has successfully reached over 16 million people following its launch earlier this month. As a part of the campaign, a foottapping number ‘‘Zindagi Ko Hi5’’ rendered by Arijit Singh, was released on Mpower’s social media pages on World Suicide Prevention Day and has become one of the most talked-about campaigns by Mpower.
Saathi.
A Virtual Support Group for Grief and Bereavement
An initiative by Mpower, Faye Dsouza and Dr. Harish Shetty
The grief support group is a safe space where you can find help and healing for the pain of losing a loved one with the guidance of qualified psychologists.
A Virtual Support Group for Grief and Bereavement
Suno Dekho Kaho
We advocate normalizing conversations around Mental Health as healthily as we talk about physical health. In the wake of recent times, we at Mpower, feel it is imperative to dispel the hush-hush, the taboo, and the stigma around mental health. In this video, Mrs. Neerja Birla answers Mr.Amitabh Bachchan’s questions about Mental Health, signs & symptoms of mental illnesses & how to address mental health concerns.
LETTERS OF HOPE - WORLD SUICIDE PREVENTION DAY 2020
The Letters of Hope campaign was designed as an effort to make a contribution and participate in World Suicide Prevention Day, observed on the 10th of September. Suicide is a complex issue and one that has a profound effect not just on the person but on their family too. Hence, it is important that we come together to make a contribution towards this cause no matter how small it may be. With this in mind, the students of The Aditya Birla Integrated School collaborated with Mpower to reach out to their peers in schools across the country to send in their letters of hope. In less than a month, we received close to 200 letters from students in 21 schools, across 13 cities.
MPOWER’S PROFESSIONAL CONCLAVE
Mpower believes in maintaining and creating a high ethical standard within the field of mental health. The Mpower professional's conclave is a gathering of professionals working in the space of child and adolescent mental health.
BE THE CHANGE - A MENTAL HEALTH CONFERENCE FOR STAKEHOLDERS OF EDUCATION
Be the Change is a conference that delved into an interactive dialogue on the need for mental health awareness in the Indian education system to equip schools and colleges with meaningful knowledge to affect change.
Ride to Mpower (2016 - 2020)
An annual cycle ride aimed at spreading awareness and challenging stigma experienced by people with mental health concerns - over 8200 participants in the last 5 years, who pledged their support to the cause
World Suicide Prevention Day (2017 - 2019)
Every year, Mpower creates cross platform digital campaigns leading up to World Suicide prevention day, aimed at spreading awareness, sensitizing the masses and stamping out stigma around mental health concerns.
World Mental Health Day (2017 - 2019)
During World Mental Health Day, Mpower conducts social media campaigns and activities to raise awareness and encourage dialogue around mental health, in collaboration with influencers and art and culture platforms
The Happy Place (2017 - 2019)
The Happy Place is a student-led mental health festival organised as a collaborative event between Mpower and the Aditya Birla World Academy to give students a platform to voice their opinions about mental health concerns.
The Mpower Conclave (2017 - 2019)
Keeping with the spirit of Mpower and the aim to provide a high quality of care, the Mpower Conclave is a specialized collaboration meet, designed for professionals to share ideas, develop skills, and network.
Be the Change - A Mental Health Conference for Stakeholders of Education
Be the Change is a conference that delved into an interactive dialogue on the need for mental health awareness in the Indian education system to equip schools and colleges with meaningful knowledge to affect change.
The Mpower Fest (2017-2018)
The Mpower Fest is a music concert to raise awareness about mental health headlined by Arijit Singh in 2017, and featuring artistes such as Vishal-Shekhar, Armaan-Amaal Malik and Shalmali Kholgade in 2018, where over 20,000 Mumbaikars pledged their support for a Mental Health positive society.
Art Express (2019 - 2020)
A community led initiative where people come together and paint the city walls in Mumbai and Bengaluru, to break taboos and bring the conversation about mental health out into the open where it cannot be ignored.