Mental Health Initiatives.

The Movement

Through The Movement, we strive to bring about a cultural shift and a change in the mind-set of people by addressing misconceptions, fostering positive attitudes, disseminating correct information, and alleviating stigma related to mental illnesses.

With our Movement, we strive to bring about a cultural shift and a change in the mindset of people by:


Our Initiatives

World Mental Health Day 2021

On World Mental Health Day, Mpower - a pioneer in Indian mental healthcare by Aditya Birla Education Trust, announced a call to action for Corporates based in India, urging them to take the #PledgeForMentalHealth. This was primarily to drive awareness among corporate enterprises around the mental wellbeing of their internal customers i.e. employees. Diverse Corporates came forward to show solidarity towards the cause and pledged to dedicate efforts to ensure mental wellbeing of their respective employees on a priority.

Zindagi Ko Hi5- World Suicide Prevention Day 2021

Released with a mission to raise awareness about celebrating life and encourage help-seeking behaviour, Mpower anthem ‘Zindagi Ko Hi5’ featuring Arijit Singh has successfully reached over 16 million people following its launch earlier this month. As a part of the campaign, a foottapping number ‘‘Zindagi Ko Hi5’’ rendered by Arijit Singh, was released on Mpower’s social media pages on World Suicide Prevention Day and has become one of the most talked-about campaigns by Mpower.


A Virtual Support Group for Grief and Bereavement
An initiative by Mpower, Faye Dsouza and Dr. Harish Shetty
The grief support group is a safe space where you can find help and healing for the pain of losing a loved one with the guidance of qualified psychologists.

A Virtual Support Group for Grief and Bereavement

15th May 2021
5.30 PM - 6.30 PM
SunoDekhoKaho by Mpowerminds

Suno Dekho Kaho

We advocate normalizing conversations around Mental Health as healthily as we talk about physical health. In the wake of recent times, we at Mpower, feel it is imperative to dispel the hush-hush, the taboo, and the stigma around mental health. In this video, Mrs. Neerja Birla answers Mr.Amitabh Bachchan’s questions about Mental Health, signs & symptoms of mental illnesses & how to address mental health concerns.


The Letters of Hope campaign was designed as an effort to make a contribution and participate in World Suicide Prevention Day, observed on the 10th of September. Suicide is a complex issue and one that has a profound effect not just on the person but on their family too. Hence, it is important that we come together to make a contribution towards this cause no matter how small it may be. With this in mind, the students of The Aditya Birla Integrated School collaborated with Mpower to reach out to their peers in schools across the country to send in their letters of hope. In less than a month, we received close to 200 letters from students in 21 schools, across 13 cities.

mpower mental health conclave


Mpower believes in maintaining and creating a high ethical standard within the field of mental health. The Mpower professional's conclave is a gathering of professionals working in the space of child and adolescent mental health.

Be the change by mpowerminds


Be the Change is a conference that delved into an interactive dialogue on the need for mental health awareness in the Indian education system to equip schools and colleges with meaningful knowledge to affect change.

Ride to mpower

Ride to Mpower (2016 - 2020)

An annual cycle ride aimed at spreading awareness and challenging stigma experienced by people with mental health concerns - over 8200 participants in the last 5 years, who pledged their support to the cause

World Suicide prevention Day

World Suicide Prevention Day (2017 - 2019)

Every year, Mpower creates cross platform digital campaigns leading up to World Suicide prevention day, aimed at spreading awareness, sensitizing the masses and stamping out stigma around mental health concerns.

World mental health day

World Mental Health Day (2017 - 2019)

During World Mental Health Day, Mpower conducts social media campaigns and activities to raise awareness and encourage dialogue around mental health, in collaboration with influencers and art and culture platforms

Happy place by Mpower

The Happy Place (2017 - 2019)

The Happy Place is a student-led mental health festival organised as a collaborative event between Mpower and the Aditya Birla World Academy to give students a platform to voice their opinions about mental health concerns.

The Mpower Conclave (2017 - 2019)

Keeping with the spirit of Mpower and the aim to provide a high quality of care, the Mpower Conclave is a specialized collaboration meet, designed for professionals to share ideas, develop skills, and network.

Be the Change - A Mental Health Conference for Stakeholders of Education

Be the Change is a conference that delved into an interactive dialogue on the need for mental health awareness in the Indian education system to equip schools and colleges with meaningful knowledge to affect change.

Mpower fest

The Mpower Fest (2017-2018)

The Mpower Fest is a music concert to raise awareness about mental health headlined by Arijit Singh in 2017, and featuring artistes such as Vishal-Shekhar, Armaan-Amaal Malik and Shalmali Kholgade in 2018, where over 20,000 Mumbaikars pledged their support for a Mental Health positive society.

Art express by Mpower

Art Express (2019 - 2020)

A community led initiative where people come together and paint the city walls in Mumbai and Bengaluru, to break taboos and bring the conversation about mental health out into the open where it cannot be ignored.